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Optimism Flagship Cans


Adobe Illustrator • Adobe Photoshop • Creative Project Management • Photography


Optimism Brewing Company, 2022


In 2022, my team at Optimism made the brave decision to invest in a new canning machine. Part of the investment included a can label redesign for the new format change as we would be moving into the retail market. Our key goals were to (1) make our cans stand out on a shelf and (2) to uphold our brand values and make a connection with customers. Thus, our four flagships were created.

Raspberry Solarpunk Label.png
Moxee Label.png
B.E. Juicy Label.png
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