Scope

Adobe Illustrator • Adobe Photoshop • Creative Project Management • Photography

In 2022, my team at Optimism made the brave decision to invest in a new canning machine. Part of the investment included a can label redesign for the new format change as we would be moving into the retail market. Our key goals were to (1) make our cans stand out on a shelf and (2) to uphold our brand values and make a connection with customers. Thus, our four flagships were created.