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Optimism Brewing Company, 2020
This Barrel-Aged Workshop was Optimism's first venture into in-house events. There were several goals of the event: (1) create hype around new product releases, (2) build brand loyalty through unique customer experience offerings, and (3) introduce customers to a new event space in Seattle (the mezzanine).
"Do you love the intense flavors of big, rich high ABV beers? Do you want to learn more about the barrel-aging process? Do you just love exploring new beers? If so, this is the event for you!
Optimism Brewing Company is hosting our first ever Barrel-Aged Workshop! Be the first to taste our three new barrel-aged beers, meet our brewers and learn about all things barrel-aging in our newly renovated mezzanine."